Gatorade Water Wasn't Made For This

An ode to water that highlights the benefits of Gatorade.

Gatorade redefines its No Sugar range with new brand positioning, 'Water Wasn't Made for This'. A powerful reminder that today's intense workouts demand more than just water specifically, Gatorade's scientifically crafted electrolytes, sodium, and potassium.

To further expand the 'Water Wasn't Made for This' ethos, we did a ambient campaign were we built and donated weights that requires more the water, and to top in all off we postered the toughnest equipment around Bondi and Coogee.

Director: Justin McMillan
Film Production: Taxi
Photographer: Chris Searl
Film Production: Monster Children