McDonald's Women’s World Cup Sauces

Drop culture, meet dip culture.

Limited edition drops create excitement. FOMO. Desirability. With that, small communities of people in the know rush to get their hands on whatever is dropping next. 
So, when McDonald’s was launching their limited-edition sauces for the FIFA Women's World Cup, we got chicken nugget fans excited by treating this sauce drop, like a sneaker drop.
Everything from the language, music and even 3D renders was informed by sneaker culture. Helping to shorthand us into the world of exclusivity and create urgency. 
And just like a successful sneaker launch, we sold out in just a few of days.

Production: Andpeople