McDonald's Mates Make it Macca's
Working with your mates, that’s what makes it Macca’s.
McDonald’s needed to recruit more crew members, so we leveraged their biggest perk. Working with you mates.
This integrated campaign follows a series of scenes showing all kinds of mates, doing their shifts – and doing their thing.
From serving early morning caffeine-craving commuters to smashing the 3pm rush we show how mateship is an integral part of working at Macca’s.
352K Aussies did the Burger Challenge.
We made a game that helped Macca’s hire 26,311 new crew in the four-month window, smashing campaign targets and proving once and for all that burgers and fries don’t make it Macca’s. Mates do.
Stills by Benito Martin
Director: Dylan Duclos
Production: Collider